Last Updated on March 29, 2025 by Francis
Pure Yoga is a popular yoga studio chain with multiple locations in several countries. The ownership of Pure Yoga is a frequently asked question by yoga enthusiasts and those interested in investments. In this article, we will explore the ownership of Pure Yoga and provide some insight into the stakeholders involved.
The Rise of Pure Yoga
Pure Yoga has become a popular yoga studio chain known for its luxurious facilities and extensive range of yoga classes. The brand was founded in 2002 in Hong Kong by Almen Wong and Patrick Creelman, who aimed to create a yoga studio that offered a more upscale and personalized experience than traditional yoga studios. Pure Yoga quickly expanded, opening locations in Singapore, Taipei, and New York City. Today, Pure Yoga has 20 locations across Asia and North America, with plans for further expansion in the future.
The Philosophy of Pure Yoga
Pure Yoga is known for its emphasis on the holistic benefits of yoga, combining physical exercise with spiritual and mental well-being. The studio offers a wide range of classes, including traditional Hatha and Vinyasa yoga, as well as more specialized classes like Aerial Yoga and Wall Rope Yoga. Pure Yoga also offers workshops and retreats for those looking to deepen their practice.
The Ownership of Pure Yoga
Initial Founders
Pure Yoga was founded by Almen Wong and Patrick Creelman, who both have backgrounds in yoga and wellness. Wong is a former model and actress who has been practicing yoga for over 20 years, while Creelman is a renowned yoga teacher with over 20 years of experience. The two founders were inspired to create Pure Yoga after noticing a lack of upscale yoga studios in Hong Kong.
Acquisition by Equinox
In 2018, Pure Yoga was acquired by Equinox, a luxury fitness and wellness brand based in the United States. Equinox operates a network of high-end fitness clubs, including Equinox Fitness and SoulCycle. The acquisition of Pure Yoga was part of Equinox’s expansion into the Asian market.
Current Ownership
As of 2021, Pure Yoga is owned by Equinox, which operates the studio chain as a subsidiary. Equinox has made some changes to the Pure Yoga brand since its acquisition, including rebranding some locations as Equinox-branded yoga studios. However, Pure Yoga still operates under its own name and retains its emphasis on holistic yoga practice.
The Future of Pure Yoga
Pure Yoga has continued to expand since its acquisition by Equinox, with new locations planned for Asia and North America. The brand has also adapted to the changing landscape of yoga practice, offering online classes and virtual workshops in response to the COVID-19 pandemic. Pure Yoga’s emphasis on high-end facilities and personalized service has kept it competitive in the crowded yoga studio market, and it remains a popular choice for those seeking a luxurious yoga experience.
Challenges Ahead
However, Pure Yoga faces challenges in the competitive yoga studio market. The rise of online yoga platforms and the increasing popularity of home yoga practice has put pressure on traditional yoga studios to adapt and innovate. Pure Yoga will need to continue offering unique and personalized experiences to stay relevant in the changing landscape of yoga practice.
FAQs for who owns Pure Yoga
Who owns Pure Yoga?
Pure Yoga is currently owned by Equinox Group, a leading luxury fitness company that caters to people worldwide. Equinox Group has been in the fitness industry for over 25 years and has created successful fitness brands such as Equinox Fitness Clubs, SoulCycle, and Blink Fitness.
What is the history of Pure Yoga?
Pure Yoga was established in 2002 in Hong Kong by Almen Wong, one of the most influential figures in the yoga industry in Asia. The first Pure Yoga studio was opened in Pacific Place, a premier shopping mall in Hong Kong. Since then, Pure Yoga has expanded to other countries such as Singapore, Taiwan, and the United States.
How many Pure Yoga studios are there worldwide?
As of 2021, Pure Yoga has over 25 studios worldwide, located in Asia, the United States, and Canada. The brand continues to grow as one of the premier yoga studios in the world, bringing yoga to people who are looking for a more holistic approach to fitness.
What makes Pure Yoga different from other yoga studios?
What makes Pure Yoga stand out from other yoga studios is their commitment to providing a luxurious and quality experience to their clients. They offer a variety of yoga classes, workshops, and retreats led by world-renowned instructors. Apart from that, they also provide state-of-the-art facilities, such as their eco-friendly heated yoga room, relaxation lounges, and spa services.
Can anyone join Pure Yoga?
Yes, anyone can join Pure Yoga. Whether you are a beginner or an experienced yogi, there is a class that is suitable for you. The brand encourages everyone to experience the benefits of yoga and offers a wide variety of classes catering to different levels, styles, and practices.
How can I sign up for Pure Yoga classes?
You can sign up for the Pure Yoga classes online through their website or mobile app. Members can book classes up to seven days in advance, giving them priority in class scheduling. Non-members can also sign up for classes, but availability may vary depending on the location and class schedule.
